Revenue Expertise That You Can Trust

Richer Logic is a vacation rental and hotel revenue management company providing strategic oversight for pricing, distribution, and performance. We support owners, operators, and small hospitality brands who need experienced revenue leadership who are looking to make cents of their data and tools, beat the competition and want to have fun doing it.

We are not a pricing tool and we are not a traditional consulting firm. We work as an extension of your team, combining analytics, market intelligence, and human judgment to guide better revenue decisions.

Outdoor modern seating and pool with olive trees and lavendar

Purpose

Our purpose is simple: to deliver expert, agile revenue and distribution optimization for hospitality businesses navigating complex and unique markets. We exist to bring clarity, confidence, and measurable growth to revenue strategy.

Brand Promise

Our advantage is integration. We connect technology, analytics, revenue management, and distribution into one cohesive strategy, delivered by people who understand both the numbers and the business behind them. We are collaborative, pragmatic, and deeply invested in our clients’ success.

Meet the People Behind the Results

Yes, even revenue people have personalities.

We’re a seasoned team with more than 25 years of combined experience and graduate-level revenue management expertise. When internal resources are limited, we step in as an extension of your team that is strategic, embedded, and invested in your success.

We don’t just look at numbers. We understand your portfolio, your markets, and your positioning and then configure the technology, analytics, and processes needed to win.

Heather Richer

Founder | Leadership, Strategy, Growth & Organizational Design

Heather Richer is the founder of Richer Logic and a recognized leader in revenue strategy, commercial transformation, and organizational growth within hospitality and short-term rentals. She brings deep experience across marketing, revenue management, analytics, and change leadership, with a career focused on helping brands scale intelligently and sustainably. Read more >

Richer Logic Superpower: Turning complexity into clarity and growth.

Dwight Yang

Revenue Management, Data Analytics, BI Systems & Strategy

Dwight Yang is a highly accomplished revenue management and analytics leader with deep expertise across pricing, distribution, data architecture, and business intelligence systems. He has designed and implemented revenue management tools, processes, and system integrations for hotels, resorts, casinos, restaurants, and short-term rental portfolios. Read more >

Richer Logic Superpower: Making data tell the truth and then acting on it.

Monica Schmidt

Revenue Management Strategy, Marketing Insights & Distribution

Monica Schmidt brings over a decade of experience in revenue strategy, with a focus on boutique and independent properties in competitive urban markets. Her expertise spans revenue management, digital marketing, distribution, and project management, with a particular passion for the intersection of revenue strategy and digital marketing. Read more >

Richer Logic Superpower: Turning marketing insights into measurable revenue gains.

Aaron Estorgio Calloway

Revenue Strategy, Data & Short-Term Rental Intelligence

Aaron Estorgio Calloway has spent the past decade working at the intersection of short-term rentals, data, and revenue strategy. Prior to joining Richer Logic, Aaron worked in client management and analysis at Transparent, which was later acquired by OTA Insight and rebranded as Lighthouse, a global lodging data provider. Read more >

Richer Logic Superpower: Translating complex data into strategy operators can actually use.

James Cameron

Revenue Management Strategy, Distribution & Market Launches

James Cameron brings more than 10 years of revenue strategy experience across boutique brands and diverse lodging models in urban markets. His expertise includes revenue management, distribution and channel connectivity, and new location launch strategy.
Read more >

Richer Logic Superpower: Calm, strategic execution when it matters most.

Amber Ngo

Revenue Management Strategy, Distribution & Portfolio Operations

Amber Ngo brings over six years of experience in the short-term rental industry, with hands-on leadership across revenue management and distribution for portfolios ranging from 30 to more than 300 homes and condos. She is known for her strong operational mindset, attention to detail, and exceptional process and organizational skills. Read more >

Richer Logic Superpower:Turning structure and process into scalable revenue growth.

Director of Operations & Client Strategy

Megan Thibaudeau

Aimee Paulino

Creative Strategy & Market Launches

Aimee Paulino has been working in the lodging industry for the past 10+ years. She has worked across large portfolios as well as small, unique markets and lodging types, and in many different urban and vacation markets. Read more >

Richer Logic Superpower: Master of details and creative strategy to drive revenue.

Megan Thibaudeau has been working in revenue management and in the lodging industry for 20+ years, and has experience across a variety of lodging types. She is a certified project manager, and has deep experience in revenue management and commercial strategy. Read more >

Richer Logic Superpower: Connecting process and technology to reach peak optimization. A detail guru that can speak to all languages and personalities.